RepurposePie with Co-Founder Ash

This week I’m pleased to introduce you to Ash, one of the co-founders of RepurposePie. I first came across Ash on this great post on r/SaaS where she was talking about his $5500 MRR launch in just days. I love seeing launches like this and knew there must be more behind the story.

About Ash

I’m a CA (Chartered Accountant, equivalent of a CPA/CFA in India)

I left the world of finance, taxes and endless forms (I hate filling forms😭) when I discovered the world of affiliate marketing during the pandemic. From there, I learned DR Copywriting, got good FAST,  and started earning income online. Fast forward to today, I consult with and own multiple internet businesses, coaching businesses, SaaS Companies etc.

Your latest startup, RepurposiePie has had a quick start out of the gate, reaching over $5K MRR in 3 days, what do you consider the #1 key to this initial success is?

A lot of things contributed to the success of our launch.

• Building hype.
• Creating a waitlist.
• Sharing useful content.
• Promoting the product regularly.
• Having a killer copywriter write the sales page (Me, haha)

But the KEY?

The KEY to the success of our launch was this: Demonstrating that the product gets results.

Let me explain.

The idea behind Repurpose Pie is this, We take your tweets, turn them into videos, and post them to TikTok, YouTube and Instagram. This allows Twitter (X) creators to grow on 3 platforms with one tweet.

It QUADRUPLES their reach without ANY extra effort.

We were able to demonstrate this with our early adopter results. Our early adopters got millions of views, thousands of followers and tons of engagement with the videos generated using the RepurposePie.

We had people grow new accounts to 10K+ followers in less than 8 weeks. All they did was post videos generated using RepurposePie.

This was the biggest driver of sales in my opinion.

Remember,

• People DO NOT buy your product because you built it.
• People DO NOT buy your product because they like you.
• People buy products for one thing only - RESULTS.

If you can offer results they want - they will buy. It’s as simple as that. If you have results, getting customers is 10X easier. Marketing is 10X easier. Retaining customers is 10X easier.

This isn’t your first startup, in comparison to past ventures, how are you approaching RepurposePie differently?

With our first project TeachYourselfCrypto, the product was a free course with an optional paid certificate to enhance your resume. There was no recurring revenue. We had to continuously get new customers.

Moreover, it was too dependent on the crypto markets performing well.

A bull run meant more sales. During the bear market, we saw a steep drop in sales.

RepurposePie is a subscription service where the customer pays each month so we don't have to continuously look for new customers to maintain revenue.

Also, market interest is not dependent on Bitcoin prices.

With our second venture, Copyright Samurai (a service for content creators that helps you recover revenue lost due to piracy) - we built a business with recurring revenue. The fulfilment, however, involved some manual work (to make sure links aren’t missed). This makes it difficult to scale.

With Repurpose Pie, we’re focussed on creating a business with recurring revenue that involves no manual work in a booming industry (creators).

This makes it inherently scalable AND profitable.

Third times’ the charm :)

You mention you have two other founders. Having a founder isn’t uncommon, three is slightly uncommon, what brought the three of you together? What’s making it work?

We’re a total of 3 founders. I manage the marketing/sales aspect. My co founders manage operations and product development.

We’ve worked together on other projects in the past (Copyright Samurai and TeachYourselfCrypto). We have complementary skill sets, work well as a team, and share the same vision for the company.

We prioritise what’s important and support each other accordingly.

A quick example to explain: When we were in the product development stage, the marketing workload was a bit lower. So I dedicated extra time to help with product development any way I could.

Now, (after launch) the marketing and customer support workload is higher. So our developer is working extra hard to free up my time so I can focus on marketing.

Together, we’re able to move fast and make progress in all areas at lightning speed.

Our philosophy as a small startup is simple: Move fast, and prioritise the customer. We finish tasks as fast as we can, and we all take responsibility for our share of the work. This makes us a strong team.

You mentioned you’ve been burnt in the past by building something no one wanted? Can you tell me more about that? For RepurposePie you decided to invite people, prior to building, into an early adopter program, where’d you get that idea?

As a DR Copywriter, I’ve worked with a lot of online businesses. Some fail, some do decently, and some make it big. Most often, creators let their passion dictate what they create and ignore what the market wants. I’ve seen creators spend months creating products that no one wanted.

When you’re starting something new, it just makes sense to start selling before you start building. With our early adopter program, we got feedback, cash flow and market validation.

We let the customer feedback be our guiding light, and focused on features that moved the needle. We didn’t try to estimate or guess - we ASKED our customers what they wanted.

I personally spent a few hours everyday just talking to our early adopters. Sometimes, customer responses were different from our estimates. But we went with customer feedback anyway. I think this was the biggest factor that contributed to our success.

BUILD WHAT CUSTOMERS WANT. I CANNOT STRESS THIS ENOUGH.

Finally, you’ve obviously learned a lot of lessons and applied them to this venture, but what’s one lesson you wish you knew and wish everyone else knew when they started writing their first SaaS?

You are GROSSLY underestimating the effort required to get and retain customers. Passionate “product” guys and developers might disagree with me, but MARKETING is important. Remember, No Sales, No SaaS.

If you do not know marketing, pick up a few books and learn. Or partner with someone who does. Marketing takes time and effort, and is important for building ANY business.

You need to learn:

How to write a good sales page.

How to leverage social media to get customers.

How to turn cold traffic into warm leads, and finally to customers.

Without these, you JUST have a product. Not a business.